Punch up.
What we know.
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Build a world-class brand and carry it through your bank. It starts with your visual identity, but it’s much more than a logo and color palette. Brand includes everything, down to the last thing your customers see and hear when they visit or login to your app. Take control of your branding and leverage it.
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Marketing is where brand meets operations. Creating a strong culture and identity is the first step, but this is where you thread who you are through what you do. (This is the hard part - but we know how it’s done!)
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America needs community banks, and it’s your job to tell your community why. Public relations is more than issuing news releases when you hire a new lender (although it is that!) — it’s also strategically identifying community partners and proactively shaping the narrative in your favor.
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Everything is storytelling, because you don’t bank customers — you bank people. Putting together a plan to communicate better — from internal updates to external newsletters — is key to banking better.
Who we are.
We’re your biggest fans.
We’re bankers who know what you’re up against, and who believe your success is one chapter in a much bigger story — the fight to keep America’s independent, community banks in the game for the long haul.
Use our team to get a fresh perspective on your branding/marketing, to help implement a change or to simply lend a listening ear and provide some pointers.
We work for you, on either a consultant or fractional basis — in other words, bring us on for a one-time project or marketing audit, or hire us on an ongoing basis and treat us like a part-time marketing officer.
Why we do this.
We love community banking, and we want to see local, independent banks survive this M&A era.
Maybe we’re crazy, but we know America is better with community banks, and we’re on a mission to support this system which has fueled Main Street innovation and capitalized mom-and-pops for well over 150 years.
Consumers still want what community banks sell — community banks must simply tell them where to go and how to get it. And that’s marketing.
green means go.
You’re two empty boxes away from getting started.
So do it. Together, we’ll figure out what makes you, you. And we’ll put it to work to tell your unique brand story and create or refine your unique visual identity.
Experts and bigger banks say there is no future for community banks.
But they’re wrong.
And it’s time to punch up and prove it.