
You don’t *have a brand. You *are a brand.

VIDEO
= KING
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Commercial customer outreach designed to create stickier bank relationship and cross-leverage audience segments | OddStory Brewing highlight
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Whiteboard-style video designed to remove education barrier for customers | SimplyBank CD Special
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Hype video designed to win community support and build excitement for a recovering brand | move forward with us.
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Brand awareness/ID spot created for Coffee Bank & Trust to highlight brand refresh and rollout of new “Believe in better” tagline. | Believe in better.
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BRAND CONTROL
PUBLIC RELATIONS/COPYWRITING
The average American interacts with roughly 8,000 marketing messages a day. That’s why breaking through the noise is important — and difficult.
Intentional effort and strategy will tell your public relations efforts where to go, and when to speak. Pair that with professional copywriting, and when you speak, they’ll listen.
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BRAND STYLE
DESIGN/MEDIA RELATIONS
Every community bank has battled the style problem — depending on the day, the bank’s visual ID is different.
Brand requires stylistic consistency and discipline. And that means you have to know where you’re going with a defined and codified brand style.
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BRAND PENETRATION
CONSULTING/MARKETING
You’ll be tempted to establish a visual ID/logo and call it a day. But the hard work hasn’t actually even started.
Quality brand requires a sold-out mindset which is committed to seeing WHO you are woven through WHAT you do.
ASK AWAY.
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With a conversation. It costs you nothing to reach out and for us to chat about where you are, if we can help and if it makes sense for us to team up.
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Yes. We’ve been involved with multiple successful tagline projects — starting from nothing is even better, because it will give us a chance to sink our teeth into what drives your bank and then articulate that in a tagline.
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Everything is on the table, if you say so. Your logo is simultaneously your most precious brand asset and of the least possible consequence. Your bottom line is affected by whether your customers know who you are, know how you can help them and know whether you’re willing to play ball with the big boys. Build a brand you would put up against anyone, one that starts — but doesn’t end — with your visual ID.
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Depends. Mostly on what you want, what you need and how much time we’re going to spend working together. Day jobs, families and existing clients always come first — if we had infinite time, we’d give you as much as you asked for. Since we don’t, we charge a reasonable price for an exceptional product, because we have dealt with vendors who take advantage of community banks, and we’re simply not interested in a cheap or easy buck.