Right now, some of my favorite community bankers are not only shoring up their year-end strategies, finalizing budgets for 2025 and teeing up their project list for next year, they’re also — unexpectedly and frustratingly — preparing to move their website hosting service.

Because of the F word.

Banks are very good at telling customers and communities who they are and what they stand for. But can you recall the last time your bank didn’t do something — not because of compliance or policy — but because of brand?